My Future Innovation
is next generation technology
My Future Innovation pushes the boundaries of what is possible today with its future-technology approach to bring innovative products to consumers. For this reason the range of products in the MFI catalogue are completely unique in the European market.
My Future Innovation is the result of a forward-thinking businessman who in 1980 had already anticipated the ways in which future-technology would influence the worlds development and the bigger role it would play in the production and logistics of consumer products.
My Future Innovation is a French company with headquarters in Nice, in the middle of the French Riviera close to the ‘European Silicon Valley’ of Sophia Antipolis. This close proximity to a technology-rich area allows MFI as a company to work with the best and brightest product developers and collegues.
THE MAIN AIM OF MY FUTURE INNOVATION IS REVOLUTIONARY PRODUCTS
One of the key strengths of MFI is Research&Development
MISSION
MFI creates original new-technology poducts with attractive contempory aesthetics. This allows consumers to experience the best product for both style and usability.
The mission is not only to create outstanding products but to ensure the end-user has a fantastic experience using our technology.
STRUCTURE
With our headquarters in Nice, MFI is well placed to have a global outreach, with the close proximity of Nice International Airport we are able to stay fully connected to the world.
Every single product is created from the ground up, products are tested and reserched to all necessary safety standards.
MARKETING
Marketing is one of the key features of MFI’s product life-cycle structure. We are active in consumer reaseach and use this information to ancipate trends and time product launches for maximum effect.
MFI always study consumer behaviour through focus groups in order to truly understand the markets wants and needs in new categories, from the begining of a prodject through R&D until the final product is created.
MFI STRONG BACKGROUND HAS CREATED BIG PRODUCTS
MFI A STEP FORWARD